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BMB 101 - Branding Bootcamp

In collaboration with

Freetown Business School in collaboration with Cordaid brings you a Branding Bootcamp that will turn entrepreneurs, marketing professionals, and graduates into Branding Bosses. 


Effective branding and marketing has been signalled as a barrier to the growth of Sierra Leonean businesses at home and abroad, and the first step in creating an effective branding ecology from which Sierra Leonean businesses can benefit, is to create people who have the knowledge and the skills to build them. 


Good branding will give your customers a reason to care about your brand, your business, and your products and will get them to see you as the sole provider of a solution to their problem or need. Branding and marketing are often used interchangeably but they are different. Branding drives reputation, marketing drives sales. Marketing unearths and activates buyers. Branding makes loyal customers, advocates, and even ambassadors out of those who buy. Branding makes for better marketing. 


During this six (6) day intensive training and assessment programme, selected participants will be transformed into Branding Bosses that possess the professional skills and expertise in effective marketing and branding processes, and unemployed participants who make it through the end of the programme will be supported in finding employment. 


The “Branding Bootcamp” curriculum and course materials have been developed by The Brandling (a leading international marketing and branding firm based in East Africa –

Who should attend this course?

Entrepreneurs, marketing professionals, graduates

Why a "Branding Bootcamp"?

A key objective of the Freetown Business School is to develop local content by providing development opportunities for Young Professionals in Sierra Leone.  In so doing, we will be reducing the overheads of companies who in the past would tend to use expensive foreign talents “Expats” to meet their marketing needs. This model is not only expensive but continue to leave a gap in the local market.


This rapid skills development and assessment program provides:


a. Capacity building – To train “Branding Bosses” in the use of effective marketing in the Sierra Leone context and as such contribute to the development of the local businesses.


b. Assessment – To assess the quality and provide a benchmark for the recruitment of a good marketing professional.


c. Improved marketing capacity to leverage the marketing process to increase revenues among small & medium sized businesses; and improve economic growth in Sierra Leone.

Program Design

The course curriculum and materials have been designed to fit the Sierra Leone context. An extensive research was undertaken to gauge the state of affairs of marketing in the country including speaking to various marketing and business executives about their experiences in the industry.


Therefore, the program designed has focused on Practical and Effective (“lean”) marketing processes with the following objectives:


a. Something a Marketing Professional can
refer to at all times to assure better outcomes
for clients.


b. Builds confidence with Marketing
Professionals and clients that a proper process is in place to grow the customer base and make their energy, time and money worthwhile.

Course Objectives: On completion, you will be able to:

  • Understand the fundamental branding processes
  • Build a Customer Journey Map for a product or service
  • Understand products and their features necessary for marketing and branding
  • Prepare effective marketing Strategies for Sierra Leone and similar markets
  • Identify and understand the right audience to market to
  • Understand Social Media marketing tactics and Mobile Presentations
  • Design effective packaging for Bottom-of-the-Pyramid and emerging markets
  • Effectively plan and budget for marketing and branding activities
  • Pitch great marketing and branding plans to a business audience

Fee: Le3,500,000 per person.

5% Discount for Women. Additional 5% Discount for Groups of 10+; and 10% Discount for Entrepreneurs. All discounts can be claimed.

Each candidate selected to attend the boot camp will have to go through an assessment process. This includes an aptitude test and a short interview.  The assessment will continue throughout the boot camp to ensure that qualified “Branding Bosses” from the program are equipped with the right knowledge, tools and skills to make an impact in their careers and contribute effectively to the economy as a whole.


The boot camp as a selection process for recruitment

The program will equally function as a content focused boot camp and a benchmark to enable the employer to recruit quality “Branding Bosses” after finalisation of the program.


The Assessment Process

  1. Pre, during and post selection process will result in the selection of the best “Branding Bosses”.
  2. We are looking for a combination of dedication and capability to learn; and develop professional skills.
  3. The goal is to create a holistic picture of the strengths of each person and to create a learning and development plan for future developmental needs, benchmarking and long-term career plans.


Individual Assessment Points

  1. Engagement (attendance & engagement with materials & group).
  2. Personal competencies.
  3. Professional competencies.


Applicants will be required to register through our website

for the course. Applicants will be asked to attend an interview where 40 people will be selected to attend the course. 24 scholarships available for entrepreneurs and graduates.

Dates:                  Monday 2nd – Saturday 7th December (9am – 5pm)

Venue:                 Lacs Villa, 3A & 9 Cantonment Road, off Kingharman Road

Fee:                       Le3, 500,000 per person. 5% Discount for Women. Additional 5% Discount for Groups of 10+; and 10% Discount for Entrepreneurs. All discounts can be claimed.