Freetown Business School in collaboration with SOBA (a DfID funded project managed by Adam Smith International) will deliver a “Branding Bootcamp” in August 2017. The boot camp will be a two-week intensive training and assessment program with the goal of producing “Branding Bosses”, that possess the professional skills and expertise in effective branding processes, and develop the knowledge base-of-the-pyramid marketing tactics.
After the “Branding Bootcamp”, it is envisaged that these well-trained “Branding Bosses” will develop skills to enable them to seek opportunities and potentially be placed at top companies, small & medium sized businesses/organisations; as well as being able to pursue independent careers with continued support from FBS for a period of time.
The “Branding Bootcamp” curriculum and course materials have been developed and will be delivered by The Brandling (a leading international marketing and branding firm based in East Africa – www.the-brandling.com).